The organization must have a repeatable compelling vision and sense of purpose.
If possible it should be a clear and concise singular vision. Every activity that the organization tackles must be able to foster a closer linkage to that compelling vision. It must be memorable and repeatable so that every message, action and strategy supports the purpose with their obvious connections.
The clarity of the vision should be worded and promoted in a way that others can understand, support, be excited by, grow some passion around, and be inventive in discovering numerous ways to achieve that purpose. Too often people spend too much time and energy trying to create a literary masterpiece instead of a clear, easy to follow and understand vision. It’s a terrible waste of resources.
Leadership is about inspiring people – not tiring people and putting them to sleep.
Does your organization have a repeatable compelling vision and sense of purpose? (If it does, what is it?)
Does it excite you or anyone else?
Next up: “Overwhelming Optimism”
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