The problem some leaders run into is they sometimes believe everyone thinks like they do. They don't. People are reached in different ways. The same is true for readers.
So, if you want to pursuade your audinece, it best to know them and which style they prefer to communicate. If you don't know, or if you have a wide array of personalities, then you may need to say they same thing in several differnent ways for maximum exposure.
With a hat tip to NLP (Neuro Linguistic Programming) and other methods that encourage you to use different senses to comunicate, I've created four sets of words to kickstart your next communication.
For Visual Learners
Give your writing some vision with words you can see.
For Audio Learners
Listern to your writing with words you can hear.
For Kinesthetic Learners
Get active with your writing with words that move you.
For Sensual Learners
Add flavor to your writing with words you can taste.
(Why is this one so long? They way to the heart is through the stomach)
These are just a sampling of words, there are many more in the wild you can choose from. Choose wisely, and keep writing.